West Sussex All Wrapped Up | Winter Campaign 2026

West Sussex All Wrapped Up is a seasonal destination campaign showcasing the very best of West Sussex during the winter period.

The campaign centres around the feeling of comfort, connection and celebration that defines this time of year. It highlights experiences that encourage visitors to slow down, savour the season and enjoy everything from festive shopping and food experiences to outdoor adventures and cultural events.

Throughout the campaign, we'll be promoting:

• Winter walks and countryside escapes
• Christmas markets and festive fairs
• Seasonal food and drink experiences
• Winter light displays and illuminated trails
• Carol concerts and festive performances
• Family-friendly festive activities
• Cosy accommodation and winter breaks
• Independent shopping and gift inspiration

Ultimately, it's about showcasing West Sussex as a place where winter traditions are made and shared.

The success of the campaign relies on partners across West Sussex helping to amplify the message.

Whether you're an attraction, accommodation provider, retailer, restaurant, event organiser or visitor experience, there are plenty of ways to take part.

You can get involved by:

• Sharing your festive events and promotions
• Posting campaign content across your social channels
• Using the campaign branding on your marketing materials
• Encouraging visitors to share their winter experiences
• Featuring campaign hashtags in your posts
• Engaging with and resharing campaign content

To make taking part as easy as possible, we've created a six campaign images that you can use across your social media channels; one of each week on the lead up to Christmas. They can be used in any order, and you can use all or some of them - what ever works best for your content.

These ready-made graphics are designed to complement your own content while helping to create a consistent campaign presence across the destination.

Whether you're promoting a Christmas market, festive afternoon tea, winter staycation or seasonal event, the campaign images can help link your business to the wider West Sussex All Wrapped Up story.

Download Images here

We recommend downloading these and saving them on your computer or phone for easier access.

Businesses are free to add the West Sussex All Wrapped Up campaign logos to relevant marketing materials, webpages, emails and social posts.

Displaying the campaign branding helps visitors recognise participating businesses and creates a stronger sense of connection across the destination.

By using the logos, you're helping to reinforce the campaign message and increase awareness of West Sussex as a winter destination.

You can find the campaign logos here

One of the easiest ways to support the campaign is by engaging with content shared by The Great Sussex Way.

Please like, comment on, share and reshare campaign posts where relevant to your audience. Every interaction helps extend the campaign's reach and encourages more people to discover what's happening across the county this winter.

When businesses work together to amplify content, the collective impact is far greater than any single organisation could achieve alone.

Using the campaign hashtags helps us connect stories and experiences from across West Sussex, making it easier for potential visitors to discover seasonal inspiration.

We encourage businesses to include:

#WestSussexAllWrappedUp

Alongside our complementary hashtag:

#TheGreatSussexWay

We'd also love to see your customers using the hashtags when sharing their own winter adventures.

Winter is about more than just the countdown to Christmas. It's about spending time with loved ones, embracing local traditions, discovering new experiences and finding moments of warmth and joy during the colder months.

Together, we can showcase everything that makes West Sussex such a welcoming winter destination, from magical light trails and bustling Christmas markets to peaceful countryside walks and cosy places to relax.

So wrap up warm, get involved, share your stories and help us inspire visitors to discover a winter full of unforgettable moments.

Let's get All Wrapped Up in West Sussex this winter.