Make It A West Sussex Summer | Campaign

With the rising cost of petrol, travel and goods, many people are choosing to stay closer to home. This campaign embraces the UK holiday and shines a spotlight on the unspoilt, lesser‑known places that make West Sussex special.

We are promoting the campaign across the South of England and targeting London audiences to inspire day trips, long weekends and extended stays.

Your involvement helps us show the breadth of what West Sussex offers, from coast to countryside, food to culture, adventure to relaxation.

Below are simple, high‑impact ways to take part. Every action helps strengthen the campaign and drives more eyes to your business.

We have created a set of social‑media‑ready images with the campaign logo already embedded. These are perfect for quick posting on Instagram and Facebook.

• Download social images
• Post them directly to your grid or stories
• Pair them with your own captions or use our suggested hashtags below in the blog

Example of one of the images available to download...

Use the downloadable Make It a West Sussex Summer logos to brand your posts, reels and website. You can easily overlay them using Canva or your preferred editing tool.

• Download the logos
• Overlay them on the images for social posts
• Use them in reels
• Place them on your website

This instantly connects your content to the wider campaign and boosts recognition. If you use them, please don't forget to tag us with #MakeItAWestSussexSummer Follow us here: https://www.instagram.com/thegreatsussexway/ and https://www.facebook.com/thegreatsussexway/

One of the easiest ways to support the campaign is by sharing our posts.

• On Instagram, tap the two arrows in a circle to share our post. It will not appear on your grid, but it will reach a wider audience and tag your business in the ‘bubble’. (Social Sharing Instructions here)
• Add our posts to your stories
• Like, comment and engage with other West Sussex businesses taking part

We will do our best to like, reshare and add your posts to our stories too.

Follow us here: https://www.instagram.com/thegreatsussexway/ and https://www.facebook.com/thegreatsussexway/

We have a growing library of YouTube videos that you can link to in your posts or embed on your website.

If you would like to use any of the videos directly in your marketing, email me with your request.

Hashtags help us track, share and amplify your posts.

Please use:

• #MakeItAWestSussexSummer
• #TheGreatSussexWay

And tag us: @thegreatsussexway

This campaign is about more than promotion. It is about community, connection and celebrating the businesses that make West Sussex extraordinary.

Not only let’s Make It A West Sussex Summer – let’s make it a joined‑up Summer of collaboration, support and sharing.

Best Wishes

April

The Great Sussex Way | B2B Marketing Executive