With Chichester named as the UK's only destination in Expedia's Unpack Destinations of the Year 2027, the spotlight is firmly on our district. This is a fantastic opportunity to showcase everything that makes our area special and to ensure visitors discover the independent shops, cafés, pubs, restaurants, attractions and accommodation providers that form the backbone of our visitor economy.

Chichester is on the Map. Is Your Business?

Being featured by a global travel platform puts Chichester in front of audiences who may never have previously considered visiting. The challenge now is making sure that when they start looking for inspiration, they can find the experiences, events and businesses that make a trip here memorable.

Read Expedia's full report here

In today's digital-first travel market, visibility matters. Even the most outstanding experiences can be overlooked if they are not appearing where visitors are searching and planning their next break.

That's why now is the time to tell your story. Share what makes your business unique, create content around your products, experiences or seasonal offers, and use this increased attention as a springboard to reach new audiences. Whether it's a special event, a festive shopping experience, a new menu, a behind-the-scenes story or a unique place to stay, visitors are looking for reasons to choose Chichester.

Trip snacking | Expedia's key travel trends for 2027

Another emerging travel trend identified by Hotels.com is Trip-snacking: short, one-night getaways designed to fit around busy lifestyles, limited budgets and a desire to travel more often.

Rather than waiting for a major annual holiday, travellers are increasingly opting for quick escapes that offer a change of scenery without the commitment of a longer break.

Nearly eight in ten travellers are considering a one-night stay over the coming year, with demand particularly strong among younger generations. Search interest in short breaks continues to rise, alongside growing online conversations about 24-hour getaways.

These bite-sized trips are often inspired by special occasions, live events, cultural experiences and the need for a quick recharge. For destinations like Chichester and West Sussex, the trend presents an opportunity to attract visitors looking for memorable experiences that can be enjoyed in just a day or overnight stay, from theatre trips and food experiences to festivals, attractions and coastal escapes.

A few simple actions can help you maximise the opportunity:

  • Submit your events to our website at 2-3 months in advance to give them the best chance of being discovered.
  • Share, comment on and engage with our content across social media.
  • Create your own content and join the conversation around Chichester's national recognition.
  • Ensure any content you make (social posts, blog posts etc), mention key search terms on the images, alt text and in the first paragraph. For example, Chichester, West Sussex, Places to visit, Days out with friends, etc (what people may type into google to find the area and your business)
  • Make sure your listings and online information on our website are up to date and inspiring.
  • If you want to spend a little on promotion, contact us to discuss promoting your business through our newsletter, reaching an engaged audience of more than 25,000 + subscribers every month.

Whether you have a dedicated marketing budget or are managing promotion yourself, whether you're a large attraction or a small independent business, there has never been a better time to capitalise on the national attention Chichester is receiving.

Let's make sure visitors don't just discover Chichester, they discover your business too.