VINTAGE CYCLING EVENT EROICA BRITANNIA TO CELEBRATE SUSSEX FOLLOWING MOVE TO GOODWOOD
Eroica Britannia is a three-day, family-friendly, experiential event that attracts 25,000 festival-goers over the weekend and up to 5,000 cyclists from all over the world. It will move from its current location in the Peak District to Goodwood in 2022 and culminate with a three-route classic tour of the South Downs on pre-1987 bikes.
Moving to Goodwood cements a new and permanent home for Eroica Britannia. Whilst the event has become an enormous success in the Peak District, it needed to secure a venue that would enable it to keep pace with the growing number of visitors yearning to tap into the stories and legends of cycling’s heroic age.
Although details of the 30-mile, 60-mile and 100-mile routes have yet to be conrmed, they will start and end at Goodwood and take in the beautiful South Downs landscape. Celebrating the very best of Sussex, riders will have a chance to explore the area’s outstanding natural beauty, its stunning rolling hills, breath-taking coastline and charming market towns.
Pit-stops are indulgent affairs that showcase the local food and drink, with many riders taking the time to enjoy the views and refuel with gusto before tackling the next stage of the ride. Eroica Britannia is the first Goodwood event that will actively encourage people to explore the best businesses, venues and experiences of the region, creating an exciting opportunity for the local community to welcome cycling enthusiasts and their friends and families.
As with all Eroica events worldwide, the ride will be a test of endurance and a celebration of cycling’s glorious past, complete with fastidiously assembled retro bicycles and matching period-correct kits. Lycra is frowned upon.
Fans will be able to enjoy a taste of the event at Goodwood Revival in September 2021, which will include displays of vintage bikes and a ride around the historic motor circuit before the official launch of the Eroica Britannia at Goodwood next year.
The Duke of Richmond, owner of Goodwood, said: “We’re thrilled to be bringing Eroica Britannia to Goodwood and to be adding cycling as yet another sporting pursuit you can enjoy on the Estate. A sense of passion and derring-do fuels everything we do: we’re looking forward to sprinkling a bit of Goodwood magic on an event that is already hugely successful. The stories of heroism from cycling’s glorious past will come alive as we create a festival that will delight cycling fans from around the world.”
Eroica Britannia’s founder Tim Hubbard, who will remain as creative director and consultant for five years, commented: “We’re delighted that Eroica Britannia is coming to Goodwood. While the ride adventure and festival was a huge success, we could not settle on a venue that allowed the event to flourish. We leave Derbyshire with great memories and are excited about the next chapter. The Goodwood team are kindred spirits and provide the perfect venue for an event that has captured the imagination of cyclists and festival-goers from all over the world.”
Danielle Duneld from The Great Sussex Way, the organisation responsible for Tourism in Chichester District, said: “This is a great opportunity to showcase our amazing countryside, local produce, restaurants, cafés, pubs and attractions. We look forward to working with our local businesses, accommodation providers and wider community as the event develops.”