Growing up in Ireland, Daniel completed a degree in marketing and a master’s degree in business studies. After 4 years as European Marketing Director for the iconic American surf brand, O’Neill, Daniel founded his own business, Brandwave Marketing. In its 14th year Brandwave is now one of the world’s leading sports marketing consultancies, as CEO Daniel spends his time consulting for key clients on their global B2B and B2C marketing strategies
Daniel also sits on the UK Sport & Outdoor Forum think tank and is a mentor to fit-tech start-ups as part of UKActive’s ActiveLab program. He is also part of the international judging panel for the annual UK Active and Endorphin Sports Film Awards.